Google Ads (Search & Display)

Capture buyers who are already searching for what you sell.

Google Ads (Search & Display) — Centra Media
High-intentBuyers already searching
Overview

What this means for your project.

Meta creates demand. Google captures it. When someone searches '3 BHK flat Nagpur' or 'commercial office space Wardha Road', they're not browsing, they're buying. Our Google Ads campaigns capture these high-intent searchers and route them to conversion-optimised landing pages.

Google search traffic is the highest-intent traffic in real estate. These are people with their wallets half-open. The cost per click is higher, but the cost per booking is often lower because every click has intent behind it.

What's included

Outcomes, not features.

01

High-Intent Keyword Architecture

We don't bid on 'real estate' and pray. Structured ad groups targeting specific project names, localities, configurations, and buyer intent signals.

02

Conversion-Optimised Landing Pages

Every ad group points to a dedicated landing page, project-specific, with pricing, floor plans, location map, and a single clear CTA. No brochure downloads.

03

Negative Keyword Management

Aggressive negative keyword lists prevent wasted spend on irrelevant searches. Your budget only reaches people who can actually buy.

04

Remarketing Integration

Google remarketing follows site visitors across the web. Combined with Meta retargeting, your project stays top-of-mind throughout the 30-90 day buying cycle.

The process

How we run it.

01

Keyword Research & Architecture

Deep keyword research for your market. Competitor analysis. Ad group structuring by intent level and project specifics.

02

Landing Page Build

Project-specific landing pages designed for conversion. A/B testing frameworks built in from day one.

03

Campaign Launch

Search campaigns go live with manual bidding for control. Display and remarketing layers added once search data matures.

04

Bid Management & Scaling

Daily bid adjustments. Search term analysis. Quality score optimisation. Scale profitable keywords, pause underperformers.

The proof

Numbers, not promises.

High-intentSearchers, not browsers
<₹800Cost per site visit
Day 1Conversion tracking live
FullClick-to-booking attribution

Questions.

Both. Meta creates demand and builds awareness. Google captures existing demand. The combination is more powerful than either alone. We typically start both at once.

Explore more

Other services.

Ready to start?

No lock-in. Live dashboard from day one. Tell us about the project and we'll say honestly if we can help.

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