Meta Ads (Facebook & Instagram)

Not just leads. Qualified site visits that convert to bookings.

Meta Ads (Facebook & Instagram) — Centra Media
300+Qualified site visits/month
Overview

What this means for your project.

Most agencies run Meta Ads and hand you a CSV of phone numbers. That's not marketing, that's data entry. We build full-funnel campaigns where every lead is tracked from first impression to final booking. Our Meta Ads don't just generate leads. They generate revenue you can attribute.

In real estate, a lead is worthless until it becomes a site visit. And a site visit is worthless until it becomes a booking. Our Meta campaigns are optimised for the metric that matters, cost-per-booking, not cost-per-lead.

What's included

Outcomes, not features.

01

Full-Funnel Architecture

TOF awareness campaigns build your brand. MOF retargeting warms interested buyers. BOF conversion campaigns drive site visits. Each stage has dedicated creative, audiences, and landing pages.

02

Cinematic Creative Production

Not Canva templates. Cinematic Reels, drone walkthroughs, lifestyle shoots, content that stops the scroll and positions your project as premium.

03

Lookalike & Custom Audiences

We build audiences from your actual buyer data, people who bought, visited, and enquired. Then scale with lookalikes that mirror your best customers.

04

End-to-End Attribution

Every lead tagged by campaign, ad set, and creative. CRM integration tracks the journey from click → lead → site visit → booking. You know exactly what's working.

The process

How we run it.

01

Audit & Setup

Pixel installation, conversion API, audience architecture, CRM integration. The foundation before a single rupee is spent.

02

Creative Production

Cinematic content shot on location. Multiple formats, Reels, carousels, stories. Each piece designed for a specific funnel stage.

03

Campaign Launch

Campaigns go live with structured testing. Multiple audiences, creatives, and placements tested simultaneously.

04

Optimise & Scale

Weekly optimisation based on real data, not vanity metrics. Scale what works, cut what doesn't. CPB drops month over month.

The proof

Numbers, not promises.

₹80Cr+Attributed sales via Meta
300+Site visits/month
62%CPB reduction in 6 months
250x+ROAS across clients

Questions.

We work with clients spending ₹1 lakh/month and above on Meta. Below that, the data volume isn't sufficient to optimise effectively.

Explore more

Other services.

Ready to start?

No lock-in. Live dashboard from day one. Tell us about the project and we'll say honestly if we can help.

See if we're a fit

Follow the build

Find us on the feed.